Sometimes the tie carries and accent colour through the outfit. These vary in colour and pattern and I decide on which one I want to wear depending on the look I want to achieve. I think they add something different and they’re always a talking point. I have a collection of both new and vintage. What style/fashion accessory is your favorite? He has already done a collaborative video with the Burton Menswear line. He inspires to be able to provide more video content in the future. With no set plan in mind Craig wants to conquer all the opportunities that come his way. Let alone in five years!” Craig continues.

I don’t even know what opportunities are going to present themselves tomorrow. In such a creative and ever changing industry, it would feel wrong to write a five year plan. My progress is organic. While I stick to the rule of what I want to do, I don’t have a plan that may restrict opportunities,” Craig says. “I have to say that I’ve never had a plan. His spontaneity is what drives his blog at the moment. Reaching new heights of success shouldn’t be much of a problem for Craig. It was a defining moment that had me thinking “I’m doing something right”,” Craig says. So it was a huge shock to win and a real honor. It’s almost like a new way of life.īesides new experiences, Craig success has translated to awards as well. ‘That Dapper Chap’ received ‘Fashion Blogger of the Year’ at the Next Blogger Network Awards. He shows a lot of gratitude toward being able to have these experiences. I’ve attended some exciting events. I’ve done some things that I never would have ,had I not taken this path,” Craig says. For Craig, the most rewarding aspect has been getting to meet so many new people. ‘That Dapper Chap’ has been successful so far. It’s catchy and it widened the scope of subjects he can talk about. That’s when he came up with the name ‘ThatDapperChap.’ “Johns Fashion Blog” won’t cut it,” Craig says. “When choosing a blog name, it must be able to transcend into genres and styles. Make it personal to you. Moving from a small niche into something larger, it was important for him to carefully choose a new name. The name ‘RocksInSocks’ was a great niche, but Craig felt the need to expand. But, over time Craig wanted to branch out into displaying other areas of fashion. His original instagram ‘RocksInSocks’ became incredibly popular. He started using his instagram to express his interest in fashion. He began to explore how he could contribute to the fashion industry. Yet, it wasn’t until about three years ago that he started to look into the fashion industry. I was changed both physically and emotionally,” Craig elaborates.įrom then on, Craig has always had a keen sense of fashion. It was a significant turning point in my life. “That was many many years ago now but I remember that day vividly. As Craig got older he was able to get a job and bring in some extra money for his family. Craig bought a haircut, a new shirt and a new pair of jeans with his first check. Since extra money was not available, Craig had to wear hand-me downs often. His mother raised him and his brother alone. Once his blog was started, Craig has not looked back since! neckties Fashion StartĬraig didn’t have it easy growing up. Craig looked into setting up a blog as his popularity grew. This is when I used to post pictures of colorful and interesting socks. As my following grew so did my confidence and my willingness to share more than just socks,” Craig says.

“Loyal followers will remember me as RocksInSocks. And it definitely incorporates that special touch of UK class! Craig’s blog, ‘ThatDapperChap,’ started from his Instagram account. Blogger Craig Hammond has given a unique perspective on fashion.

Dapper chap